WHAT IS BRANDING, REALLY?

Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

But branding isn't just about creating a logo and tagline. Your brand is who you are as a company. It's not only derived from who you are, but who you want to be, and who your customers perceive you to be. The logo is your foundation - everything else should follow that consistent look, feel, and design. Here are a few keys to creating a great branding strategy:

  • A GREAT LOGO

    • This is huge. If I ask anyone what Nike's logo looks like, they can probably describe the swoosh. A great logo makes your brand recognizable. If you aren't creative or don't have design experience, hire someone who does (like us!) - it is important!
       
  • a memorable tagline

    • Create a somewhat short and sweet tagline that explains your brand and that customers will remember.
       
  • develop a "voice"

    • This is how you communication to your customers. Will you communicate in a way that is funny, serious, or just simple and friendly? Develop the voice of your brand and how you want your customers to engage with you and stick with it.
       
  • be consistent

    • Always use the same color schemes, fonts, and stick with your brand's messaging and voice. If you don't, customers will not remember who you are.

Need help with a logo? Contact us today!

 

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