I think we business owners can all agree that being present on social media is a necessity in today's digital world. And just being present really isn't enough anymore. If you want social media to be a tool that helps you build your brand and grow your business, you must be active and engaging so people will want to well, engage with you. Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.
The most successful social media marketers have several habits that enable them to do it all successfully. Below are 8 habits that successful social media marketers use to efficiently and effectively drive traffic and grow their brand through social media.
1. Know Your Market
Know what the people in your target audience are most interested in, and come up with content for your social media channels that satisfies those needs. For example, any new golfer will want to know about perfecting their swing. Fitness enthusiasts will want to know the newest and best workout tips. Think beginners new to your niche, and intermediates, and you will become a magnet for them as they look for solutions to their main issues.
People look for content that solves a problem, is interesting to them, or be better in a certain area of their lives.
2. Block time on your calendar
Make an appointment each day with your social networking profiles. Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account. Remember, I say this all of the time - QUALITY over QUANTITY.
For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.
3. Leverage advertising as needed
Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.
Facebook advertising is another great tool to boost traffic to your website, promote your products and services and grow your following.
4. Using automation as needed
A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Logging into multiple platforms and managing multiple accounts gets time consuming. Tools like Hootsuite, Buffer, Social Pilot and the like can help you schedule posts in advance and manage all of your accounts from one place, saving a ton of time!
I spend Mondays scheduling all of my content for the week in all of my client accounts. That way I'm not rushing to find things to post and sacrificing quality. If something interesting comes up throughout the week that I need to share, I do that at the time, but I'm never worried about missing a day of posting because I've scheduled it in advance.
5. Think engagement, not just eyeballs
Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want. Here are a few ideas of content that is more likely to engage your audience:
- Launching a poll or survey
- Asking a provocative or thought-provoking question
- Sharing interesting articles and other niche-related content, and encouraging others to as well
- Creating a range of original and interesting content at your site and sharing it
If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.
Your goal is to become a voice of authority in your industry so that users will want to follow and engage with what you are posting.
6. Follow others and engage as needed
There's always something to learn and share between people in the same industry. Following others in your industry can be super helpful as it gives you perspective and even insight into how you can differentiate yourself. See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.
7. Connect with thought leaders
Connect with the top people in your industry. You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.
8. Track your results
See how many engagements you get from each activity. Use tools like Google Analytics and the Facebook pixel to track traffic to your website and a variety of other important metrics. This data can help you measure and optimize your social media efforts and scale your campaigns.