If you own a small business, you've probably run through the following scenario. "I can't hire a marketing manager or agency because one or more of the following":
1. I can do it myself.
2. It's too expensive.
3. I don't trust anyone or know anyone who can do it.
Here are my replies to those statements as a Marketing Professional who has been in the industry for nearly 10 years:
1. I Can Do It Myself
You can try. But I guarantee as a business owner, you have a lot of things on your plate. And you are sacrificing time spent on things that are your strengths and what you're a professional at on things that a marketing professional could do a lot quicker and sorry for the brutal honesty, but probably better (unless of course you are a marketing professional).
And as I just stated, unless marketing happens to be your background, someone who has studied it and experienced what works and what doesn't, you may be wasting valuable time and money. After all, time IS money right? So invest in a professional so that you can get back to what you're great at - growing your business.
2. It's Too Expensive
It doesn't have to be. Like I mentioned in question 1, time is money. If you are spending time on marketing when you should be spending time on your business plan, hiring, training, or whatever it may be to improve your business, you're losing time and money.
Secondly, as a small business, it's usually not going to be likely that you can hire a large agency. That's where I come in. I'm a small agency that can help businesses both big and small. And because I have a lot less overhead than those big agencies, I can charge way less ;)
3. I Don't Trust Anyone or Know Anyone Who Can Do It
I don't blame you for being weary about letting just anyone handling the marketing for your business. It's a big deal. It involves your brand and how people perceive it and that is a BIG DEAL.
That is why it is important to find someone with experience. Someone who will provide you with samples, a strategy and forecasts based on your market and budget before they begin.
It is also important to set your expectations, because marketing isn't an exact science. Marketing takes testing to see what will work for your specific business. Testing and optimization take time, so setting your expectations and understanding that certain strategies might be a slam dunk the first try, and others may involve tweaking is key to a successful marketing partnership.
Now That We've Addressed Your Concerns...
If these answers sounds good to you, get in touch. We'll create a free strategy presentation based on your business goals, and come up with a plan that will grow your business without breaking the bank.